Plastic Tide Turners Challenge


The Plastic Tide Turners Challenge (PTTC) is a United Nations Environment Programme Clean Seas initiative that educates young people around the world about plastic pollution, giving them the tools to change their personal behaviour, inspire their communities, and create a better future for people and planet. It was created as part of the wider Youth & United Nations Global Alliance (YUNGA) UN Challenge badge series of the of which we are key part.

Through the Challenge, young people can develop their leadership skills and make an impact on issues that matter, from cutting back on the use of single-use plastic to recycling more effectively. This initiative also puts young people at the centre of tackling plastic pollution, encouraging them to realise that they can make a huge difference in the world.

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The difference we have made so far:

Tide Turners Plastic Challenge Badge

As one of three PTTC delivery partners alongside JA Worldwide and the Scouts, we have been working with 11 of our Member Organisations, across 10 countries, to support them to deliver the Tide Turners Plastic Challenge. Together we aim to support 10,000 young women and girls to complete the Challenge and earn their PTTC badge. If you think your Association would like to engage Girl Guides or Girl Scouts in PTTC too, the PTTC toolkit is available here with badges available for purchase via the WAGGGS shop.

“Ellyanne Wanjiku, is one of the girls I really respect. She inspired me to do the things she did as a young environmentalist and proved to me that young people do have the power. We do not have to wait for our local authorities or a high-powered individual to improve things. Instead, she made me recognise that I can start making changes myself and that we all have the ability to do so. I feel inspired to begin my journey as a plastic Tide Turner.” --- Nik Nurshyamimi Auni, Girl Guides Malaysia

Girl-led advocacy

We have supported over 200 Girl Guides and Girl Scouts to become Advocacy Champions through an additional ‘Wavemakers’ training. They completed two weeks of intensive training and are now carrying out their own advocacy projects, in addition to training four of their peers to join them - part of our cascade training model. In total, we aim to create a pool of 1,000 Advocacy Champions who will in turn mobilise thousands of other young changemakers to influence consumers, business and governments to put an end to plastic pollution.

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"The training was so fun. I got to break my boundaries and challenge myself to speak up more confidently in front of others. It was the perfect training to help us kickstart our national advocacy project to stop retailors using single-use plastic bags." -- Aisyah, Girl Guides of Malaysia

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Tell us how you’re taking action

If you are taking advocacy actions related to the Plastic Tide Turners Challenge, please contact us at and we will try to amplify your activity on our social media.

#TideTurnersPlasticChallenge #Wavemakers

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