Mission & Vision

Placing girls and young women at the centre of all our work, at both regional and global level, our Mission and Vision are at the heart of every decision we make and every action we take


Our Mission is:
To enable girls and young women to develop their fullest potential as responsible citizens of the world


And our Vision is:
All girls are valued and take action to change the world


Placing girls and young women at the centre of all our work, at both regional and global level, our Mission and Vision are at the heart of every decision we make and every action we take here at the World Association. Together, the Mission and Vision uphold the inherent values of the Girl Guiding and Girl Scouting Movement and ensure that the work we do; our educational materials, leadership and development programmes, and international campaigns, all contribute towards the building of a better future and achieving our Vision of a better and safer world for girls and young women.

Being the largest voluntary movement dedicated to girls and young women in the world means that to work together with our member organizations, partners, volunteers and girls and young women, and to successfully deliver our materials and programmes, our movement needs to readily reflect the ever growing and changing global environment in which we operate. This means looking back on the work we have already done and planning for the future to ensure that our movement remains reflective and supportive of the global issues that affect girls and young women, and the issues important to them.

To understand the direction of the Girl Guiding and Girl Scouting Movement for the end of the decade, we held in-depth consultations with our members, partners and young women and developed Vision 2020. Representing and highlighting Girl Guiding and Girl Scouting’s shift to a Movement which reflects the transformation of member organizations into life-changing and community-shaping bodies, Vision 2020 is also capturing girls’ and young women’s desires to develop themselves and contribute to improving the lives of others.

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