Working together with the Dove Self Esteem Project, we're empowering a generation with the body confidence and freedom to be themselves.

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Since 2013 we've been working with the Dove Self Esteem Project to create a world free of appearance-related anxiety for girls.

Together we're seeking to provide girls with body confidence and self-esteem education that empowers them to reach their full potential and lead a movement towards a world free of appearance-related anxiety.

By the end of 2021, through our Free Being Me programme, we had reached over 6.5 million children and young people in 125 countries. We're now working together to reach even more young people - both through Free Being Me and our Action on Body Confidence programmes.

Our partnership brings together the Dove Self-Esteem Project’s knowledge and experience of improving girls’ body confidence and self-esteem, and the non-formal education expertise and broad worldwide membership of WAGGGS.

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“Over the weeks they grew in confidence and were very quick to point out each other’s strengths. It was wonderful to see!”

Leader, UK

What is Dove?

Dove is a leading personal care brand with a long-standing commitment to improving the body confidence and self-esteem of women. The Dove Self-Esteem Project has been developed to make real change in the way girls – as the next generation of women – perceive and embrace beauty, raising their self-esteem to help them realise their full potential in life. The project has carried out extensive research into self-esteem and has already reached over 69 million young people with self-esteem education.

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