We've developed simple guidance to help you to take and use great photographs.

Our brand pages have been developed to help show our Members how they can use and apply our brand. If you are a brand, company or organisation looking to support or partner with WAGGGS, please note that we have specific guidelines for using our brand, name and logo.

Please contact to discuss licensing.

Our photography principles

Photography is an important part of WAGGGS' visual identity. Every photo we take and use to represent the Movement needs to capture “a moment in her world” and create emotional connections with our audiences. The images we show play an important role in expressing our brand personality. Here are a few principles to follow when shooting or selecting images:

  • Photographs should be natural - not posed or stylised.
  • Photographs should be be full of energy - to show the fun and excitement of our Movement!
  • Photographs should feel authentic - showing real girls in real situations, with real expressions.
  • Photographs should show the positive emotional benefits of Girl Guiding and Girl Scouting.

The six photos below show our photography principles in action:

  • Africa region conference
  • GS Korea International Camp girls playing in water
  • Arab Region Confernece - young member smiling
  • CSW61 Photo 6
  • Volunteers Our Chalet
  • 092016 Malawi Team Girl Lucy running group activity

Taking great photographs

  1. Consider where/how your photographs will be used – this will help you to decide whether to take a landscape or portrait image. If your photo will be printed, you will need to make sure that it is of high resolution.
  2. Choose your subject matter carefully – what would you like people to know about your organisation, activity or event? How can your photo help you to show this?
  3. Consider the best composition for your photograph – photographs should have a single point of focus.
  4. Get the lighting right - natural light tends to look better than artificial lighting. Natural lighting will help your photograph to look fresh and vibrant.
  5. Your picture should tell a story – Whether your photo is of something specific (such as an event) or it conveys an emotion (such as the excitement and fun of an adventurous activity), it should clearly tell this story.
  6. Crop images to show the most important part of your picture – When using your photo, you may want to crop the image to give it more impact.
  7. Get permission for your photographs – When photographing young people under the age of 18, you should get permission from their parent or carer to use their photographs. Use the below forms to ensure that you have the correct consent for your photographs:

Things to avoid

  • Example of bad photography 1
  • Example of bad photography 2
  • Example of bad photography 3
  • Example of bad photo 4
  • Example of bad photo 5
  • Bad photo example 6

The six images above show some of the key things to avoid when shooting and selecting photographs. Here are some simple tips for what to avoid when selecting photographs:

  • Do not use black and white photographs
  • Avoid showing unnatural poses
  • Make sure that your image isn't too cluttered
  • Do not use photographs that lack emotion
  • Do not use photographs that are out of focus
  • Do not use photographs which lack context
  • Do not use images with high-saturation or where the subject is in shadow
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