Our photography principles
Photography is an important part of WAGGGS' visual identity. Every photo we take and use to represent the Movement needs to capture “a moment in her world” and create emotional connections with our audiences. Here are a few principles to follow when shooting or selecting images:
- All photographs should be natural - not posed or stylised.
- All photographs should be be full of energy - to show the fun and excitement of our Movement!
- All photographs should capture a real moment in time - i.e. show real girls in real situations, with real expressions.
- All photographs should try to show the positive emotional benefits of Girl Guiding and Girl Scouting.
The six photos below show our photography principles in action:
Taking great photographs
- Consider composition for every photograph – photographs should have a point of focus without anything in the picture that is distracting away from the focus i.e. the story you're telling through the photograph
- Get the lighting right - natural light tends to look better than artificial lighting providing its not too sunny, cloud cover creates the best light
- When editing, make small crops to the image to show the most important part of your picture
Things to avoid
The six images below show some of the key things to avoid when shooting and selecting photographs.
Here are some simple tips for what to avoid when selecting photographs:
- Do not use black and white photographs
- Do not use unnatural poses
- Make sure that your image isn't cluttered
- Do not use photographs that lack emotion
- Do not use photographs that are out of focus
- Do not use photographs which lack context
- Do not use images with high-saturation or where the subject is in shadow