On Monday 24th October 2016 WAGGGS launched their new brand and visual identity to Member Organizations.
As a global Movement, we want to grow and reach more girls and young women. To do this, we need to raise awareness of Girl Guiding and Girl Scouting nationally, regionally and globally. A constant visual identity can help us to do this. It can help to show potential volunteers, supporters and funders the real impact that we make to girls’ lives and what we stand for as a global Movement.
As part of the new look and feel for the organization, the strapline, ‘For Her World’ has been created. The wording has been developed to better show who we are and what we do at a global level. For over 100 years we’ve been the only global movement geared entirely to every girl and any girl. Wherever she is from, whatever her background and experience, every girl deserves to be the best they can be.
We are now working hard to ensure that you have all the tools you need to use and apply the brand. We will be sharing these with you shortly and will let you know when they are ready.