World Association of Girl Guides and Girl Scouts Launches New #TeamGirl Campaign to Mark International Day of the Girl Child

07 September 2016
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The World Association of Girl Guides and Girl Scouts (WAGGGS) has launched a new campaign, #TeamGirl, to mark International Day of the Girl Child, which takes place on 11 October 2016.

2015_Mexico_Girls doing stop the violence activitiesA global movement spanning 146 countries and reaching 10 million girls and women, WAGGGS is calling on girls globally to be part of the team that changes the world for the better.

Anita Tiessen, Chief Executive of WAGGGS said, “As tomorrow’s adults and potential future leaders, today’s girls have a huge stake in ensuring that the Global Goals are achieved. Through #TeamGirl, we will empower girls and young women to team up and take positive actions in their communities today that will contribute to changing the world for tomorrow. We’re setting out to make more noise than ever about the great things that girls can achieve, and we want as many girls as possible to get behind this campaign.”

In the five weeks running up to International Day of the Girl Child, #TeamGirl will focus on five of the Global Goals, through stories of five young women, each from one of the five regions WAGGGS works in. The stories are an example of how Girl Guides and Girl Scouts organisations have a pivotal role to play in empowering and enabling girls and young women to tackle serious issues at a grassroots level, which contribute to the wider global agenda, such as the Global Goals.

Girls are the experts on their needs and lived experience and can make a genuine contribution to the success of the 2030 Agenda if given the tools and the spaces to do so. WAGGGS has a strong history of mobilizing girls to work on global issues at a local level. The organisation is now building on the success of its Global Action Theme – a programme that sought to raise awareness among its members about the Millennium Development Goals (MDGs) and equip them to take action on these issues in their communities – with a new programme on the Global Goals. WAGGGS will be partnering with TheGoals.org to offer free mobile learning on the Global Goals, using mobile technology to engage young people in learning about the Goals and sharing local solutions.

The #TeamGirl campaign is asking girls and young women that are part of Girl Guides and Girl Scouts associations globally to commit to earning the new International Day of the Girl Child badge. Participants will choose one of the Global Goals to focus on, decide on the community activity they will undertake, and ask four friends to join them.

Girls and women not associated with the Girl Guides or Girl Scouts will also be encouraged to be part of the #TeamGirl campaign by choosing a Global Goal to focus on, teaming up with friends, pledging to make a difference in their community and sharing this on social media using the hashtag #TeamGirl. The campaign aims to gather momentum through social media with action-packed #TeamGirl photos being shared across various platforms.

Nicola Grinstead, Chair, World Board, World Association of Girl Guides and Girl Scouts added: “We have a long and proud heritage as a Movement of empowering girls with leadership and life skills. Today’s Girl Guides and Girl Scouts are a force to be reckoned with; they have a can-do attitude and are motivated to take on big challenges and make a positive impact in their communities. The #TeamGirl campaign represents this spirit perfectly, and we’re excited to see what our girls and young women will achieve.”

#TeamGirl campaign assets such as downloadable Global Goal templates, social media banners, and ideas for participation and how to share will be available from the WAGGGS website: www.wagggs.org/teamgirl



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ABOUT WAGGGS

The World Association of Girl Guides and Girl Scouts is the largest voluntary Movement dedicated to girls and young women in the world. Our diverse Movement represents ten million girls and young women from 146 countries.

For more than 100 years Girl Guiding and Girl Scouting has transformed the lives of girls and young women worldwide, supporting and empowering them to achieve their fullest potential and become responsible citizens of the world.

From 2008-2015, WAGGGS delivered its ‘Global Action Theme,’ a global programme to raise awareness among its members about the Millennium Development Goals (MDGs) and equip them to take action on these issues in their communities. The Global Action Theme ran in 100 countries, reaching over 3 million girls and young women, with 93% reporting that participation in the programme gave them knowledge and confidence to be leaders and advocates for change on MDG issues in their community. WAGGGS is now building on the success of the Global Action Theme with a new programme on the Global Goals.

On 19 December 2011, the United Nations General Assembly adopted Resolution 66/170 to declare 11 October as the International Day of the Girl Child, to recognise girls’ rights and the unique challenges girls face around the world.

 

 

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