Our colour palette
Consistent use of colours helps to ensure that all of our materials have a clear identity. By using our colours in your online and offline materials, you ensure that they are easily recognisable as part of the WAGGGS brand identity.
Where we can, we mainly use the WAGGGS blue and yellow. This ensures all our communications are recognisably and unmistakably WAGGGS.
When additional colours are needed we use the secondary palette. These are used for:
- Brand patterns
- Displaying infographics clearly or
- Adding energy/pace in longer documents or resources.
These colours should be used in smaller proportions to the primary palette.
This chart highlights the colour combinations which should be used when creating online and print materials.
For maximum legibility, please ensure that only the colour combinations shown here are used.
Tints of each colour have been designed to add visual depth and flexibility within our brand patterns and designs.
Only use tints of colours when creating patterns and infographics where multiple colour options are required. Using pairs of colours that have strong contrast will make the design of information graphics more effective.
WAGGGS' fonts help to show a consistent visual identity in all that we do. There are two fonts that we use for all of our materials:
- Our main brand font, Lato, is clean, simple and practical. You can access this font for free on this external website.
- We use Van Condensed for our headlines. This is an additional font to help your headlines stand out. We have limited licences for this font, so please contact the Communications Team if you require access to this font.