How to use our brand

Our brand is not just how we look, it's also how we speak about our work and how we act as a Movement. Our brand pages have been developed to help show our members how they can use and apply our brand.

Who we are

Girl Guiding and Girl Scouting is the world’s only movement for every girl and any girl. To ensure that more girls can benefit from our Movement, we want to grow and show more people - across the world - why WAGGGS matters. Our brand helps us to tell one story and bring together the amazing work that we do across 146 countries, supporting 10 million girls. 

Our brand story helps to describe our organisation - so that we can clearly explain who we are and what we do.

The brand story is also available in Arabic. 


How we look

WE LOOK ENERGETIC, AUTHENTIC AND EYE-CATCHING

  • Energetic means we look youthful and show ourselves at our dynamic best.
  • Authentic means we are confident in who we are and we are flexible enough to meet the needs of different contexts and cultures. 
  • Eye-catching means we are not afraid to stand out by using colour, pattern and bold compositions.

Patterns example

Explore our guidance on WAGGGS visual identity: 

Find out how to use our logos

Learn about the WAGGGS colours and fonts

Explore how to use our patterns and icons


How we speak

WE USE LANGUAGE THAT IS PUNCHY AND EXPRESSES A CLEAR POINT OF VIEW

  • Punchy means we make every word count. 
  • Clear point of view means we are thought-provoking and avoid clichés and jargon.

Tone of voice principles

Read our guidance on writing about WAGGGS: 

Find out how to write about WAGGGS 


How we act

WE ACT IN A WAY THAT IS OPENHEARTED, CONFIDENT AND FUN

  • Openhearted means we welcome every girl and any girl. 
  • Confident means we are unapologetically WAGGGS. 
  • Fun means we are great company and enjoyable to be around.

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Our photography guidelines explain how photos can be used to show the very best of what we do! 


Brand tools and templates

To help our volunteers and Member Organisations to use the WAGGGS brand, we've developed a set of simple tools and templates. 

PowerPoints

Our PowerPoint template allows you to create presentations using the WAGGGS brand: 

Contact us

Communications Team | Contact us to access brand tools and files

comms@wagggs.org
+442077941181
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