International Day of the Girl

We are very excited to announce that today is the 2nd annual International Day of the Girl. The day falls on 11th October and was announced as the Day of the Girl by the UN in 2012. 

The World Association of Girl Guides and Girl Scouts have many exciting things happening on this day.

The first thing we would like to announce is that our Voices against Violence curriculum, a unique non-formal co-educational initiative on violence against girls, has now been launched together with UN Women. UN Women is also  joining the  “Girls in the Lead” campaign of WAGGGS, as a result of which WAGGGS IDG Ambassador Maria Augustina from Argentina will be taking over the @UN Women twitter feed at 10AM EST. She will be tweeting messages and answering questions for 1 hour which have to do with WAGGGS, IDG,  the Voices against violence curriculum and education. See here to learn more about the Vioices against violence launch.

We are also excited as today we can officially announce that we are partnering with Dove to create a brand new non-formal education programme that will promote body confidence and self-esteem. WAGGGS and Dove share a mission to help girls fulfil their potential. By bringing together WAGGGS’ non-formal education expertise and our ten million members, and Dove’s success at already reaching 11 million girls with self-esteem activities, our partnership could improve the body-confidence of a generation.

As one of the voices for girls and young women, the World Association has identified self-esteem and body confidence as issues where we need to raise awareness and make a difference in girls’ lives,” said Mary Mc Phail, Chief Executive, WAGGGS.  “It is fitting that we announce our partnership with Dove on International Day of the Girl.  Together we can make a meaningful impact in girls’ lives and empower them to always be unstoppable.”

The partnership between WAGGGS and Dove is a joint commitment to empower girls to reach their full potential in life through initiatives that strengthen body confidence and self-esteem so the way they think they look never holds them back.

We aim to reach 3.5 million girls by 2016 with body-confidence activities.

This year we took the theme ‘Putting a girl in the lead’ to inspire our member organisations and partners to empower a gIreland photoirl to take the lead in many different projects.

‘Girls’ leadership is a key to a sustainable future and a recipe for fairer societies. I am inviting you today to think about all the leadership opportunities we can offer to girls – invest in girls, empower girls, grow the potential of the whole Millennial generation of girls into a powerful force and a driver of change – I am inviting you today to Put the Girls in the Lead!’ – Nadine El Achy, World Board Chair.


WAGGGS will be recognising and joining in with the celebrations our member organisations are holding around the world. These include: 

  • Canadian Girl Guides are making video submissions of their girls favourite musician role model
  • Australian girl guides, together with other female NGO’s, is raising awareness about girls and young women leadership in wider society
  • Venezuela Girl Guides’ representatives will speak during the intervals at a fashion show for girls about girls and young women's rights
  • Girl Guides of Madagascar will be at an event which will raise public awareness on the reproductive health of adolescents in which they will distribute sanitary napkins for girls in disadvantaged neighborhoods. There will be also cultural events on the theme "girls take the lead”
  • A Girl Scout USA is taking over the UN Women Twitter account
  • In Europe Region there will be European Week of Action for Girls at European Parliament, where representatives from Belgian Girl guides will take place.

 Other ways you can get involved

  • Check out the IDG toolkit
  • Follow us on twitter using #IDG2013, #voicesagainstviolence, #freebeingme
  • Send your messages to girls around the world at our Tumblr site
  • Add your actionst to our action log
  • Follow the UN Women twitter takeover on @un_women at 10:00 AM EST
  • Hold a celebration with those around you! 

All WAGGGS’ member organisations had the chance to nominate girls to be International Day of the Girl ambassadors. This year there are 20 ambassadors in total who will serve as spokespeople in different events to promote the day of the girl initiatives throughout the year.

Today we also launch the results of our 'Putting girls in the lead survey'. You can see the results here.