Helping girls to love their bodies more

Louise Kirby is a mum of two. She recently set up a blog about women’s confidence after a realising lack of confidence had impacted many areas of her life. She hopes her blog inspires women and girls to feel bolder, more inspired and more self-assured. Here, she blogs about what Free Being Me has taught her and her daughter about body confidence...

Louise KirbyI have a 6-year-old daughter (right).  Yes, she is only little but I’ve started to wonder how she will feel about her body as she grows up.  As she navigates those early teenage years, will her body confidence be high?

Today, as she put on her school uniform, she hiked her skirt up so that it was about 3 inches from her bottom.  She didn’t realise it but it looked rather silly. I asked her why she was doing this and she said, "to be like the other girls."  Peer-pressure at 6.

I think it’s harder than ever today to love your body as it is.  And that goes for both women and girls (actually, men and boys too).  It’s tough to like your body if all you see are images of women whose bodies look completely different to your own.

WAGGGS and Dove join forces – Free Being Me 

As a mum, I did wonder how I could help and encourage my daughter to like her body, no matter what her shape or size.  After a few searches online, I stumbled across the Free Being Me website.

Free Being Me is a partnership between the Dove Self-Esteem Project and the World Association of Girl Guides and Girl Scouts. I contacted Jenny Giangrande, Global Programme Manager at WAGGGS, to find out more.

10 million girls

Firstly, she explained a bit more about WAGGGS.  I was a Girl Guide myself, many moons ago, however I didn’t realise that WAGGGS is the largest voluntary movement dedicated to girls and young women – in the world.

WAGGGS represents ten million girls and young women from 146 countries.  It helps to support and empower them to achieve their fullest potential and to become responsible citizens of the world.

Jenny explained, "We create programmes that we feel are globally relevant, such as Free Being Me." When you hear the words "globally relevant", you realise that the issue of low body esteem is affecting girls all over the world, not just in here in the UK.

Free being Me Sangam
Impact of low body esteem

We talked about the impact of low body esteem and Jenny referenced some research by Dove.

We chatted about the activities girls can avoid or miss out on because they are worried about how they look – such as putting their hand up in class, going to the doctors, going to the beach with their friends.

I wanted to share with you, as well, a couple of findings from The Dove Global Beauty and Confidence Report below – the research was carried out across 13 countries:

  • 8 out of 10 girls with low body-esteem have avoided fundamental development activities such as spending time with family and friends, joining a team or club or participating in activities outside the house.
  • By the time girls reach late childhood, their life satisfaction and overall happiness starts to fall steeply – and never recovers. 

What is the Image Myth?

Behind Free Being Me is the concept of the ‘Image Myth’, which is the idea that there is a ‘perfect’ way to look that we should all work hard to achieve.

The girls are taught how to challenge the Image Myth. Different activities are used from writing letters to friends, to watching videos, brainstorming in groups, doing sketches etc.

Jenny went on to say that there are two main messages.

  1. The Image Myth doesn’t make sense and doesn’t exist.
  2. There are a lot of costs associated with it – from the monetary costs of buying beauty products to the emotional costs such as not wanting to do sports, jealousy amongst friends, not having fun at parties.

It gets them to open their eyes to the Image Myth, to challenge it, to disagree with it, to encourage them to feel free to be themselves and to support their friends to be themselves too.

They talk about what society is telling them about how a girl should look – that it’s a long list and one that no-one can achieve.

One of my favourite exercises that the Girl Guides do is to pretend to set up a magazine that helps girls feel good about the way they look.  In a previous session they decided to leave the fictional Gloss magazine as it encouraged people to follow the Image Myth.  They get to choose what picture they would put on the front cover of the magazine and what headlines stories they would write.

So far, the programme has reached over 3.5 million children and young people around the world.  Amazing!

Free Being Me event - New YorkHearing other people’s stories 

Jenny also put me in contact with a couple of girls who were involved in Free Being Me.  Here’s what they had to say:

Laura West, vice-chair of the Europe Region for WAGGGS.  "All around me I see young girls and women hiding in their shadow, wanting to have another body and shying away from who they truly are. The fight for body confidence and self-esteem is far from over; we must do more to free society from the grip low body confidence has on us."

Olivia Hardacre was part of the WAGGGS delegation to the UN Commission on the Status of Women in March 2016.  She said: "Our WAGGGS panel were all able to bring different perspectives of the programme to the room. Audience members seemed particularly excited that we had so many young women on the panel! "

“We encouraged the audience to participate in a few Free Being Me activities including defining the Image Myth and Body Talk scenarios and it was brilliant to see a room of adults getting really into what they were doing. 

“It was exciting to hear that Free Being Me really means that girls are less likely to put up with Body Talk, or allow how they feel about their appearance to stop them doing anything.” 

Want to learn more?

If you’re interested in learning more, please go to Free Being Me website.

Check out Louise's blog at
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