As a prompt, think about: What will we offer?, Who will we offer it to?, Where will we be?, How many of us will there be?, How will we be structured?, Who will we be engaged with?, How will we be perceived?, What will we achieve?
As a prompt, think about: What strengths should we foster?, What weaknesses should we guard against?, What people do we need?, What assets do we need?, What things do we need to do now and in the immediate future to achieve our long term goals?